A year ago, Sunwire made a bold pivot – one that marked a new chapter in the company’s evolution and reaffirmed its commitment to the businesses and communities it serves. After providing a mix of residential and commercial services, Sunwire announced it would be exiting the Residential ISP market to double down on what first put the Sudbury-based company on the map: business telecommunications and IT solutions.
Twelve months later, the results speak for themselves. With the same trusted team, a strengthened local presence, and an energized focus on innovation, Sunwire has not only maintained its momentum – it has accelerated it. Today, the company stands proudly as a leader in Northern Ontario’s business communications sector, helping organizations modernize, streamline, and secure their operations with tools built here at home.
A Strategic Shift with Local Impact
Sunwire’s decision to refocus was rooted in clarity: their business clients needed more. More innovation, more specialized support, and more forward-thinking solutions. By concentrating fully on business telecom and IT services, the company has unlocked new capacity to build, refine, and expand the offerings most critical to modern organizations.
“Stepping back from residential service wasn’t a step away from the community,” says Derrick Chartrand, Director of Communications for the Sunwire team. “It was a step toward giving our business customers, and the broader region, the best of what we do.”
The move has also enabled the company to continue investing directly into Northern Ontario. Sunwire’s growth brings skilled local jobs, accessible support, and technology leadership to a region often overlooked by national telecom giants. In an industry where innovation is typically centralized in major metropolitan hubs, Sunwire has become a reminder that cutting-edge solutions don’t have to be imported – they can be built right here.
Strengthening the Core: Telecom and IT Done Differently
Re-focusing has meant doubling down on quality, reliability, and customer-centric design. Sunwire’s business telecom and IT teams now operate with streamlined purpose, delivering customized solutions that solve real business problems.
One of the company’s significant advantages is ability to deliver IT products and services built specifically for the needs of small and medium-sized organizations. From infrastructure planning to cybersecurity enhancements, Sunwire’s expanded IT offerings are enabling businesses across Northern Ontario to modernize confidently.
A standout addition is its quarterly IT Hardware Report, a briefing that provides clients with timely insights into security considerations, hardware lifecycles, and practical purchasing strategies. In a climate where cybersecurity threats evolve daily and equipment shortages can disrupt operations; this report has quickly become a valued resource for decision-makers.
The Full Launch of the SolSwitch Communications Platform
At the heart of Sunwire’s renewed momentum lies its flagship innovation: the SolSwitch Communications Platform.
After years of development, refinement, and expansion, SolSwitch has now fully launched as a robust, customizable communications ecosystem designed for how businesses operate today.
Beyond traditional phone service, SolSwitch offers:
- Full business phone system capabilities with flexible configuration
- Business texting (SMS/MMS), enabling two-way customer messaging
- Phone lines and SIP trunking
- Call recording and storage options
- AI-powered call transcription for searchable, readable call history
- Virtual attendants and automated routing
- Integration with MS Teams and CRM platforms
- Plus, emerging AI features currently in development
What sets SolSwitch apart is its adaptability. Whether a business needs a simple, reliable phone system or a fully integrated communications hub across multiple locations, SolSwitch is built to scale – making advanced technology accessible to organizations of all sizes.
Pushing Innovation Further: A Future with AI and SolCast
Sunwire’s innovation roadmap doesn’t stop with SolSwitch. The team is actively expanding AI-driven features across the platform to improve automation, enhance workflow efficiency, and unlock new insights for clients.
Among the most anticipated developments is the redesign of SolCast, Sunwire’s automated broadcasting system. Set for release in 2026, the next generation of SolCast will allow organizations to send customizable automated calls, texts, and emails to distribution lists – ideal for customer notifications, emergency alerts, appointment reminders, and more. With greater flexibility and intelligence built into its options, SolCast aims to become a powerful communications tool for industries ranging from healthcare to service trades to public organizations.
A Company Putting Northern Ontario on the Map
Sunwire’s progress over the past year reflects more than business growth—it represents local innovation that strengthens the region as a whole. By building advanced communications tools in Sudbury, employing Northern Ontario talent, and investing in technology that supports local organizations, Sunwire is helping elevate the profile of the entire region.
In a marketplace dominated by national corporations, Sunwire offers something uniquely valuable: world-class technology paired with the heart of a Northern Ontario company. The result is a partner that understands its clients, invests in its community, and isn’t afraid to push boundaries.
One year after its strategic pivot, Sunwire has re-emerged not just focused—but future-ready. And as the company continues to innovate, expand, and lead, Sudbury and Northern Ontario stand to benefit from every breakthrough along the way.