A rich and decadent dream that awoke Noelia Fraser on Jan. 3 has become a reality.
After baking out of sheer joy for many years, Fraser just opened Sweets On 47 out of her home in Garson, specializing in clean baking that caters to those who love low-carb, sugar-free, gluten-free and gourmet diets.
“I had just returned from visiting my family in Uruguay in January. I dreamt of a baking business, then got up and announced in the living room that morning that I was starting Sweets On 47,” Fraser said.
She originally thought about opening a storefront but opted to start small in her home. By Jan. 21, she was getting the proper licensing in order but admits starting small doesn’t mean she is any less busy.
While the business only launched in the last two weeks, she has been rising to start her oven at 5 a.m. to make fresh brookies, cookies and cakes.
“For the last 10 years, I have been baking for my daughter’s lunches and as thank you gifts for staff at their schools. I’m always making cookies for their soccer teams, too, when they are on the road so this really isn’t that much of a stretch for me.”
Fraser, who is originally from Atlántida, Uruguay, said South Americans love pastries and sweets, much like Italians do.
“My dad owned a bakery when I was little. I also spent a lot of time baking with my grandmother and my godmother who was an event baker,” Fraser said. “Of course, at home the ingredients often came from the gardens or the outdoor markets, something I really miss here.”
As Fraser got older, she would bake for her four brothers, adding she never heard of store bought bread growing up or packaged desserts.
Meeting her future husband in Florida, the couple decided to return to his hometown of Sudbury to raise a family and start an insurance business together.
A few years ago, they sold the business and Noelia started a new chapter by obtaining certifications as a nutritionist and a personal trainer.
“After doing fitness competitions a few years ago, I realized I developed a gluten intolerance. I, too, had to change the way I eat. I enjoyed helping others with their fitness journey as well,” she added.
Fraser said she has always believed in being a balanced eater and resists fads.
“I believe in clean eating, pure eating, balance and absolutely no preservatives,” she said.
It’s why everything is always baked fresh each morning of pick up with a 48-hour pre-ordering structure.
Right now, the trending items are the protein banana chocolate chip muffins and the protein chocolate chip cookies.
Fraser said the mini dippers plant-based cookies are doing well along with the cinnamon rolls which are more time consuming to prepare.
“Normally people who eat low-carb or gluten-free treats, have to settle for really packaged items. These items are fresh out of the oven and often still warm a pick up.”
And that’s a niche she hopes to continue to capitalize on.
Fraser won’t share many baking secrets but does say the secret to her cookies is that she chills them in a sealed container 24 hours before baking them.
“It just works. Anytime I am pressed for time and skip the chill process, they just aren’t as good,” she said.
To learn more about the menu and order 48 hours in advance, visit SweetsOn47.com.
Anastasia Rioux is a writer in Greater Sudbury. Let’s Eat! is made possible by our Community Leaders Program.